American fashion influencer and model Dapper Dan has partnered with Pepsi to launch a limited-edition capsule collection, aligned with New York Fashion Week and the beginning of the NFL season, both of which are sponsored by the soft drinks brand.

The collaboration is part of the second year of the Made for Football Watching campaign, encouraging football fans to watch the NFL, and the collection includes hoodies, fleeces, bucket hats, and a collectible can of Pepsi. The brand shared the news on Instagram, posting 'Just in time for two of the biggest events of the year - NFL Kickoff and New York Fashion Week - Pepsi has partnered with Harlem-based designer, @DapperDanHarlem, to create The #PepsixDapperDan Football Watching Capsule Collection. Taking the NFL fan apparel game to the next level'.